Hey, it's Jules.

Jules in a bucket hat

With a background in content marketing, I design products and stories behind them to make each digital experience to be thoughtful, compelling and human.

currently in San Francisco bay area

Jules’s open binder: stickers, a photo-booth strip and a torn pink note on the left page; under the turning page, book covers, a light-bulb sticker and a James Baldwin quote card

Hello, it’s Jules again!

I came to design by way of stories.

I studied finance, interned in journalism and advertising, and worked in marketing after graduate school in communication. Different fields, but I kept circling the same question: how do you tell a story that genuinely connects people?

It took me until my late twenties to name what I had been looking for. I had always been drawn to making, through words, visuals, code, and photography. Software turned out to be the creative medium that could hold all of them at once: something people do not simply look at, but move through, depend on, and make part of their everyday lives.

open to full-time roles + good conversations

The song by Faye Wong
that strucked me
in 6th grade

Silver iPod Shuffle

play the song!

jules67777@gmail.com

resume

on the shelf

In 1935, Shi Jianqiao shot and killed the warlord Sun Chuanfang in a Tianjin Buddhist temple to avenge her father’s murder.

A historical study built around a handful of legal cases, this book examines how the Qing state regulated sexuality. especially among marginalized people, in order to uphold a particular vision of the “normal” household.

A series of compelling personal stories of 5 individuals navigating the internet boom in China under a strict authoritarian system.

Underneath, it’s a brutal commentary on who gets to tell queer stories, the publishing industry’s obsession with trauma, and the ethics of turning real lives into entertainment.

On the surface, it’s a darkly satirical thriller about a desperate author willing to exploit someone else’s pain for success.

Having spent much of my early life in a digital landscape where many Western apps were inaccessible, I found its stories unexpectedly resonant. Their stories, woven together, show how artfully you can move through a digital world shaped by censorship, and how much invention it takes to keep moving.

Lean in this book explores how public passions was used by Shi to weave her own narrative in the mass media and turn her act of filial revenge into a public spectacle, generating massive popular support that ultimately led to her pardon

Right page of Jules’s binder: the characters 功夫在诗外 on rubbing paper, star stickers and a torn pink note

love exploring art museums

waiting for bus in taipei

wandering, omotesandō

My earliest memory of that feeling is a silver iPod Shuffle my dad gave me in sixth grade, loaded with Faye Wong songs. It was tiny, impossibly sleek, and deeply considered. I do not remember it for being “frictionless,” intelligent, or AI feature-rich. I just remember how it felt, present enough to disappear in the moment, yet memorable enough to stay with me years later.

That is still the kind of work I want to make: useful, yes, but also human enough to leave a trace.

— Jules

Podcast and album covers: Sinica, Dwarkesh Podcast with Sarah Paine, Lenny’s Podcast with Bob Baxley, and Dou Wei’s 幻聽, with a rubber-duck sticker

what i consumed recently

Design is clear thinking made visible. Bob Baxley’s 35 years of product wisdom keeps my concepts honest before the pixels get pretty.

Clarity is something you wring out of chaos, not something you’re handed. (thanks, Sarah Paine)

Sinica on the Murder House case: what a “decent” Silicon Valley life really costs, and how much we’re worth in the race toward AI.

British post-punk bones with a Chinese soul flowing right through the drum line. Made in the 2000s.

Quote by James Baldwin
“You read something which you thought only happened to you, and you discovered it happened a hundred years ago to Dostoyevsky. This is a very great liberation for the suffering, struggling person, who always thinks that they are alone.” — James Baldwin

Books

Music

Podcasts

Thanks for hanging around

Hey, it's Jules.

Jules in a bucket hat

With a background in content marketing, I design products and stories behind them to make each digital experience to be thoughtful, compelling and human.

currently in San Francisco bay area

Jules’s open binder: stickers, a photo-booth strip and a torn pink note on the left page; under the turning page, book covers, a light-bulb sticker and a James Baldwin quote card

Hello, it’s Jules again!

I came to design by way of stories.

I studied finance, interned in journalism and advertising, and worked in marketing after graduate school in communication. Different fields, but I kept circling the same question: how do you tell a story that genuinely connects people?

It took me until my late twenties to name what I had been looking for. I had always been drawn to making, through words, visuals, code, and photography. Software turned out to be the creative medium that could hold all of them at once: something people do not simply look at, but move through, depend on, and make part of their everyday lives.

open to full-time roles + good conversations

The song by Faye Wong
that strucked me
in 6th grade

Silver iPod Shuffle

play the song!

jules67777@gmail.com

resume

My earliest memory of that feeling is a silver iPod Shuffle my dad gave me in sixth grade, loaded with Faye Wong songs. It was tiny, impossibly sleek, and deeply considered. I do not remember it for being “frictionless,” intelligent, or AI feature-rich. I just remember how it felt, present enough to disappear in the moment, yet memorable enough to stay with me years later.

That is still the kind of work I want to make: useful, yes, but also human enough to leave a trace.

— Jules

Quote by James Baldwin

Books

Music

Podcasts

Thanks for hanging around

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