I didn't start out in design.

I studied finance, interned in journalism and advertising, then went into marketing, always circling the same question: how do you actually move people?

It took until my late twenties to name what I'd been chasing. I'm a maker at heart, I'd just been looking for the right medium.

That medium turned out to be software. Like Bob Baxley says, it isn't only a tool, it's a creative medium, and the people who make it carry real responsibility for how it lands.

It started early, though. In 6th grade my dad handed me a silver gadget iPod Shuffle with Faye Wong playing, and that tiny, impossibly sleek thing just stopped me.

I've been chasing that feeling ever since: not frictionless, just present.

The rest of my education happens in books. I read modern Chinese history, gender history, and Eileen Chang: private historians and writers recovering the unseen lives and unheard voices the official record left out. That's where I learned to zoom out: nothing exists in a vacuum.

It's also how I read products now: every screen has a history, and every user carries context the spec doesn't mention. Good design starts with careful reading.

I think in systems, but I design for people, and I want whatever I build to feel as human as it is useful.

open to full-time roles + good conversations

what i consumed recently:)

on design

Design is clear thinking made visible. Bob Baxley's 35 years of product wisdom keeps my concepts honest before the pixels get pretty.

the episode ↗

on strategy

Clarity is something you wring out of chaos, not something you're handed. (thanks, Sarah Paine)

watch ↗

listened recently

Sinica on the Murder House case: what a "decent" Silicon Valley life really costs, and how much we're worth in the race toward AI.

the conversation ↗

meanwhile, off the page...

love exploring art museums

the song that started it all

waiting for bus in taipei
currently reading:
identification card№ JLCC-0517
Shiqi Liu mugshot
nameShiqi Liu
aliasgoes by Jules
fromChengdu, China
landedthe States, 2021
titleproduct designer · storyteller

this document grants full permission to explore ideas, design with intention, tell the story, and enjoy the process.

signatureShiqi Liu handwritten signature

...and a few more

on the shelf

Public PassionsDangerous PleasuresRebuilding China in TokyoThe Wall Dancers

newly discovered chinese post-punk rock

British post-punk bones with a Chinese soul flowing right through the drum line. Made in the 2000s.

listen ↗

another fav song

Loved this one so much it reminded me of a Chinese poem by Xie Ye 谢烨 that really resonated with me: 在这恬静的晚上,我们丢失了时间。

listen ↗

what i consumed recently:)

on design

Design is clear thinking made visible. Bob Baxley's 35 years of product wisdom keeps my concepts honest before the pixels get pretty.

the episode ↗

on strategy

Clarity is something you wring out of chaos, not something you're handed. (thanks, Sarah Paine)

watch ↗

listened recently

Sinica on the Murder House case: what a "decent" Silicon Valley life really costs, and how much we're worth in the race toward AI.

the conversation ↗

meanwhile, off the page...

love exploring art museums

the song that started it all

waiting for bus in taipei
currently reading:
identification card№ JLCC-0517
Shiqi Liu mugshot
nameShiqi Liu
aliasgoes by Jules
fromChengdu, China
landedthe States, 2021
titleproduct designer · storyteller

this document grants full permission to explore ideas, design with intention, tell the story, and enjoy the process.

signatureShiqi Liu handwritten signature

what i consumed recently:)

on design

Design is clear thinking made visible. Bob Baxley's 35 years of product wisdom keeps my concepts honest before the pixels get pretty.

the episode ↗

on strategy

Clarity is something you wring out of chaos, not something you're handed. (thanks, Sarah Paine)

watch ↗

listened recently

Sinica on the Murder House case: what a "decent" Silicon Valley life really costs, and how much we're worth in the race toward AI.

the conversation ↗

meanwhile, off the page...

love exploring art museums

the song that started it all

waiting for bus in taipei
currently reading:
identification card№ JLCC-0517
Shiqi Liu mugshot
nameShiqi Liu
aliasgoes by Jules
fromChengdu, China
landedthe States, 2021
titleproduct designer · storyteller

this document grants full permission to explore ideas, design with intention, tell the story, and enjoy the process.

signatureShiqi Liu handwritten signature

...and a few more

on the shelf

Public PassionsDangerous PleasuresRebuilding China in TokyoThe Wall Dancers

newly discovered chinese post-punk rock

British post-punk bones with a Chinese soul flowing right through the drum line. Made in the 2000s.

listen ↗

another fav song

Loved this one so much it reminded me of a Chinese poem by Xie Ye 谢烨 that really resonated with me: 在这恬静的晚上,我们丢失了时间。

listen ↗
last updated: aug 17, 2026