Jules
Liu
Jules
Liu
BACKGROUND
Jules is a multi-disciplinary product designer based in San Francisco who bridges the gap between brand storytelling and user experience. Drawing from her marketing background, she explores where design and cultural narrative intersect to create meaningful connections.
She transforms complex ideas into business-driven products that don't just solve problems, but also enhance how people experience the world.
Approach
1
Curiosity first
Every project begins with questions. I dive deep into understanding the problem, the people involved, and the possibilities before making any design decisions.
1
Curiosity first
Every project begins with questions. I dive deep into understanding the problem, the people involved, and the possibilities before making any design decisions.
1
Curiosity first
Every project begins with questions. I dive deep into understanding the problem, the people involved, and the possibilities before making any design decisions.
2
Cross-disciplinary thinking
I blend insights from different fields—design, technology, and storytelling—to craft solutions that feel both innovative and practical in a seamless way.
2
Cross-disciplinary thinking
I blend insights from different fields—design, technology, and storytelling—to craft solutions that feel both innovative and practical in a seamless way.
2
Cross-disciplinary thinking
I blend insights from different fields—design, technology, and storytelling—to craft solutions that feel both innovative and practical in a seamless way.
3
Human-centered design
Design only matters if it resonates with people. I focus on usability, accessibility, and emotional connection to create experiences that truly serve.
3
Human-centered design
Design only matters if it resonates with people. I focus on usability, accessibility, and emotional connection to create experiences that truly serve.
3
Human-centered design
Design only matters if it resonates with people. I focus on usability, accessibility, and emotional connection to create experiences that truly serve.
4
Iterative craft
I design through cycles of sketching, prototyping, and testing. Each step sharpens the idea, ensuring the final outcome is both refined and resilient.
4
Iterative craft
I design through cycles of sketching, prototyping, and testing. Each step sharpens the idea, ensuring the final outcome is both refined and resilient.
4
Iterative craft
I design through cycles of sketching, prototyping, and testing. Each step sharpens the idea, ensuring the final outcome is both refined and resilient.
5
Impact over aesthetics
Aesthetics matter, but purpose matters more. I create work that not only looks good but also delivers value, solves problems, and leaves a lasting impression.
5
Impact over aesthetics
Aesthetics matter, but purpose matters more. I create work that not only looks good but also delivers value, solves problems, and leaves a lasting impression.
5
Impact over aesthetics
Aesthetics matter, but purpose matters more. I create work that not only looks good but also delivers value, solves problems, and leaves a lasting impression.